Where copper touches the spirits, True Smoothness is born.

Crafted from the finest organic ingredients, heart distilled for up to 20 hours through our unique Copper Surface Distillation, to achieve true smoothness. Why? Because you deserve nothing less than perfection.

Connoisseur 51 Reserve Vodka - the highest awarded Vodka the last 5 years by Wine Enthusiast Magazine

Born from nature. Perfected by obsession. For you to enjoy.

Crafted from the world’s finest organic ingredients, Purity’s spirits undergo up to 51 rounds of Copper Surface Distillation — a slow, deliberate process that transforms complexity into unmistakable smoothness. Unlike ordinary vodkas, we never filter. Why? Because true smoothness isn’t something you add at the end — it’s something you create from the start.

This isn’t just distillation. It’s devotion.

The result? A spirit that has redefined excellence — over 239 international awards, including the highest-rated vodka in the U.S. and the world’s best gin. But we didn’t stop at extraordinary. We made it accessible.

And I proudly put my signature on every bottle — not as a formality, but as a promise. A personal guarantee that what you’re holding is the very best I know how to make.

Because indulgence shouldn’t be reserved for the few.
It should be earned, savored, and shared — without compromise.
And that’s exactly what we pour into every bottle.

Mathias Tönnesson
Master Blender

Discover our award-winning Vodka & Gin, all elevated with Copper surface distillation for true smoothness.

CONNOISSEUR 51 RESERVE ORGANIC VODKA

The highest rated unflavored vodka by Wine Enthusiast Magazine since 2017

Signature Cocktail: Martini

SIGNATURE 34 EDITION ORGANIC VODKA

A perfectly balanced and smooth vodka

Signature Cocktail: Espresso Martini

NORDIC LONDON DRY 34 ORGANIC GIN

A Smooth twist on a timeless Classic!

Signature Cocktail: Gin & Tonic

PURITY CITRON ORGANIC VODKA

Lemon up your next Cocktail with a burst of Amalfi Sunshine.

“A gin is a juniper flavored vodka. It’s therefore very important that it is based on an ultra smooth vodka and organic botanicals.”

NAVY STRENGTH 34 ORGANIC GIN

Recognized as the best tasting gin in the world due to its smoothness and explosive flavor.

OLD TOM 34 ORGANIC GIN

A smooth delight with bold Flavors.

MEDITERRANEAN CITRUS 34 VODKA

A burst of sunshine in every sip!

ESTATE 17 RESERVE ORGANIC VODKA

The perfect partner for making unforgettable cocktails

The dress code: pink and citrus. 💗🍋 Crafted with organic ingredients and bursting with bright lemon flavor, Purity Citron is made to elevate every summer cocktail. Find Purity Citron online or in stores near you and taste the difference. #PurityD
Forecast: 100% chance of gin. 🌤️🍸 . . . . #PurityDistillery #Gin #GinLovers #GinCocktails #G&T #Drinkstagram #CocktailHour #YoureWorthIt #PuritySmooth
This is how your email finds us.🍹🍊 . . . . #PurityDistillery #Gin #GinLovers #GinCocktails #GinTonic #MemorialDay #Drinkstagram #CocktailHour #YoureWorthIt #PuritySmooth
Friday and good vodka got us like...🍸✨ . . . . #PurityDistillery #Martini #VodkaLovers #CocktailHour #PremiumVodka #Drinkstagram #WeekendVibes #PuritySmooth #YoureWorthIt

  • A Floral Symphony with a Nordic Spirit

    The Purity Rose Bloom is a visually captivating cocktail, combining the herbaceous depth of Purity Old Tom Gin with a hint of rose and bright citrus notes. Its soft rose hue and floral garnish make this cocktail an elegant addition to any occasion, with a taste as refined as it looks.

    Make it

  • Double the Spirits, Twice the Depth.

    The Double Spirit Old Fashioned is a daring blend of vodka and whiskey, crafting a modern twist on a classic. The vodka’s smoothness balances the whiskey’s bold notes, creating a layered profile that surprises with every sip — a drink with twice the character, perfect for those who crave the unexpected.

    Make it

  • Smooth, Bold, and Unmistakably Pure

    Purity Nordic Gold brings together the rich character of Purity Connoisseur 51 Reserve with a touch of dry vermouth, creating a golden-hued masterpiece that’s as luxurious as it is smooth.

    Make it

  • Smooth, Velvety, with a Hint of Berry

    Purity Northern Velvet combines the botanical smoothness of Purity Old Tom Gin with a touch of homemade raspberry syrup. This frothy, berry-kissed cocktail is light yet satisfying, offering a unique, silky texture with every sip.

    Make It