Master Distiller Stefan Magnusson
My sole ambition at Purity has always been to produce the best vodka in the world.
When it comes to vodka, there are countless options available in the market. From the cheap and mass-produced varieties to the high-end and premium ones, choosing the right vodka can be overwhelming. However, for those who consider themselves to be true connoisseurs of vodka, there is one brand that stands out above the rest – Purity vodka.
Purity is a family-owned distillery located in Sweden that takes great pride in producing the best-tasting spirit in the world. With their award-winning vodka and gin, it's difficult to dispute their claim. What sets Purity apart from other brands is their unwavering attention to detail and commitment to quality, led by their Master Distiller, Stefan Magnusson
Stefan has dedicated over a decade to honing his craft, and his passion for distillation is evident in every drop of Purity's spirits. He firmly believes that creating the best-tasting vodka is all about taking care at every step because the taste is what really matters. That's why he distills their spirit very, very slowly, many times, using a specially designed copper still. It's comparable to when you slowly cook your food at a low temperature. This method brings out the most taste, character, and depth in the spirit and it's a process that other brands don’t bother with.
Pure Ingredients, Perfect Blend, Crafted with Care for True Smoothness and Environmental Harmony.
But it's not just about the distillation process. At Purity, every ingredient matters. They carefully select their main ingredients, Swedish wheat, and malted barley, without any chemical cultivation or processing. They believe that using organic ingredients creates a much better-tasting spirit and is better for you and the environment.
The water they use is also critical to the taste. Most brands use only distilled water, which removes the natural nuances, sediments, and flavors that help bring out the complexity of the spirit. At Purity, they use naturally soft Swedish water, which blends with the other ingredients, creating a complex, characterful, and genuinely unique spirit.
Purity Vodka, Crafted with Passion, Honoring Quality and Our Planet.
It is this meticulous attention to detail and commitment to quality that sets Purity apart from other brands. It's also why their spirits have earned critical acclaim from Michelin-star restaurants and connoisseurs alike. But for Stefan, it's not about the accolades. It's about creating products that he is proud to sell and serve to his family and friends.
"It is humbling and gratifying to see so many connoisseurs choose Purity entirely based on taste," says Stefan. "Sourcing superior ingredients and carefully distilling them multiple times takes extra time, care, and attention. It is reassuring when others recognize the high-quality taste that shines through in Purity spirits."
However, Purity is not just about the taste. They are also a family-owned distillery that values sustainability and social responsibility. They use green energy sources, recycle all waste, and continuously strive to reduce their carbon footprint.
In conclusion, Purity is more than just a brand of vodka. It is a product of passion and dedication to creating the best-tasting spirit in the world, using only the highest quality organic ingredients and sustainable practices. From the slow and meticulous distillation process to their commitment to social responsibility, every detail matters at Purity. It's no wonder that Purity has earned its place as the go-to choice for true vodka connoisseurs worldwide.
I hope you enjoy what I create!