The Purity Shop

Smoothness, delivered.

Organic Swedish vodka and gin, crafted in pursuit of True Smoothness. Order online and have it delivered to your door in participating US states.

Shop vodkaShop gin
Smilla smiling on her sofa at home with a Martini, Stockholm at dusk in the window
Certified organicWheat and malted barley
Crafted in SwedenDistilled and blended at Purity
Delivered to your doorBy a licensed US retailer
Secure checkoutAge verified, 21+

Vodka

Three ways to smile.

From the everyday ease of 34 to the depth of our Connoisseur 51 Reserve.

BestsellerPurity Connoisseur 51 Reserve Organic Vodka

True Smoothness

Connoisseur 51 Reserve

Deeper and refined, the pinnacle of our range. Silky enough to stand alone in a Martini.

Organic vodka · 40% ABV

750 ml1.75 L

$24.99$39.99

Discover Connoisseur 51 Reserve
Purity Signature 34 Edition Organic Vodka

Effortless Smoothness

Signature 34 Edition

Balanced and easy, for every day and every glass.

Organic vodka · 40% ABV

750 ml1.75 L

$19.99$29.99

Discover Signature 34 Edition
Purity 34 Citron Vodka

Bright and fresh

34 Citron

Fresh lemon and a smooth finish. Made for spritzers, Cosmopolitans and Lemon Drops.

Flavored vodka · 40% ABV

750 ml

$21.99

Discover 34 Citron

Gin

Three gins, three characters.

Precision, roundness and presence. Each one makes a different Martini.

Purity Nordic London Dry Organic Gin

Crisp and precise

Nordic London Dry

Juniper-led and clean. The gin for a classic Dry Martini.

Organic gin · 43% ABV

750 ml

$19.99

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Purity Nordic Old Tom Organic Gin

Round and softly sweet

Old Tom

The gin of the very first Martinis. Perfect for a Martinez or a Tom Collins.

Organic gin · 43% ABV

750 ml

$17.99

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Purity Nordic Navy Strength Organic Gin

Bold with presence

Navy Strength

Full of character at 57.1%. Stands tall in a Martini or a Gimlet.

Organic gin · 57.1% ABV

750 ml

$19.99

Discover Navy Strength

Why Purity

You will notice it in the first sip.

Every Purity spirit starts with organic wheat and malted barley. Extended copper surface contact and meticulous blending help shape a texture that is soft, round and remarkably smooth. Then comes the best part: the reaction.

Crafted in pursuit of True Smoothness.

Find a Martini to make with it

Good to know

Where do you deliver?

To most US states. We currently can't ship to Arkansas, Michigan, Mississippi, Montana or Utah. Enter your address at checkout to see the delivery options for your state.

Who ships my order?

Your order is sold and shipped by a licensed US retailer through BottleNexus, our partner for online spirits orders.

Do I need to be 21?

Yes. You must be 21 or older to order, and an adult may need to show ID when the order is delivered.

Prefer a store near you?

Purity is in more than 3,000 shops, bars and restaurants across the US. Find one on the map.

Please enjoy Purity responsibly. Prices and availability are set by the retailer and confirmed at checkout.