BRAND GUIDE

Brand Story

  • Purpose

  • Mission

  • Vision

  • Signatures

Brand platform

  • Typography

  • Colors

  • Pictures

Brand personality

  • Typography

  • Colors

  • Pictures

Brand logo

A Symbol of Luxury and Unmatched Quality

The Purity logo is more than a brand mark—it’s the embodiment of our values, commitment to excellence, and promise of unrivaled craftsmanship. It stands as a symbol of trust, purity, and sophistication. Whether on a bottle, advertisement, or website, the Purity logo signals authenticity and premium quality, reflecting our dedication to creating luxurious spirits with an organic touch. Consistency in its usage ensures that we communicate these values clearly across all platforms, reinforcing our status as a leader in the premium spirits industry.

Photograph of a man with a beard wearing a black shirt and a leather apron, holding a bottle of Purity Vodka with a dark background. Text in elegant script reads 'Matthias Tommoson'.
Black and white photo of a man holding a glass of wine in front of a distillery, with the signature 'Stefan Magnussen' in brown cursive at the bottom.

Our logo package comes with both our logos in PDF, PNG and SVG format. Use PDF format for vectored scaling e.g. print and SVG for digital interfaces.

Brand Purpose

Elevating moments through organic spirits crafted for smooth indulgence.

At Purity Distillery, our purpose is to transform ordinary moments into extraordinary experiences. By crafting organic spirits with precision and passion, we deliver unrivaled smoothness and flavor that reflect our commitment to purity and excellence. We believe that indulgence should be both luxurious and mindful, offering a refined, sustainable choice for those who seek exceptional quality in every sip.

A bottle of Purity Spritz Mediterranean Citrus alcohol drink alongside two glasses filled with the pink beverage, garnished with grapefruit slices and flower decorations, set on a light wooden surface.

HOW WE DO IT

Change how we all hear,
see and feel the world

Time well spent is life's greatest luxury. And when we hear, see and feel more, we live more in the present. New experiences equal new perspectives.

A bottle of Purity Spritz Mediterranean Citrus alcohol along with two glasses of the pinkish cocktail garnished with grapefruit slices and flowers on a wooden surface.

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Our logo package comes with both our logos in PDF, PNG and SVG format. Use PDF format for vectored scaling e.g. print and SVG for digital interfaces.

Purity Logo

Purity Distillery Logo

Purity Logo

A black background with a four-pointed star icon in shades of orange and brown at the top left. Next to it, the text reads 'Professional' in large black font, with 'Photography' in smaller black font underneath, and a short tagline in gray that says 'Capturing Your Moments in Style.'
A logo with a black background, an orange four-pointed star at the top, and the words 'Grocery Store' in clean, bold font to the right of the star.
A black background with a copper-colored compass rose and the words "LEADING IN THE RIGHT DIRECTION" in white text.
  • Clear glass bottle with a metal cap, yellow label, and back label containing text, standing on a reflective surface.

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  • Mountain range with peaks bathed in warm sunlight, in the distance over rolling grassy hills under a clear sky.

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  • A scenic view of mountains in the distance across a body of water with some trees and a building in the foreground.

    Maybe you want to turn a hobby into something more

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  • Scenic view of a mountain range with a body of water in the foreground under a cloudy sky.

    Maybe you have a creative project to share with the world

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