TYPOGRAPHY
The Elegant Foundation of Purity’s Visual Identity
Purity’s typography reflects the perfect balance between sophistication and modernity. We use two primary fonts: Palatino Linotype and Helvetica Neue. Palatino Linotype conveys a sense of classic elegance and timeless luxury, perfectly aligning with our brand’s commitment to craftsmanship and refinement. It adds a formal touch, ideal for reinforcing our premium positioning. Helvetica Neue, on the other hand, brings a clean, modern feel that ensures clarity and approachability across all communications. Together, these fonts create a harmonious visual language that embodies the essence of Purity — luxurious, yet contemporary and accessible. Consistent use of these fonts helps reinforce our brand’s identity and ensures a cohesive experience across all touchpoints.
PRIMARY
SECONDARY
TYPEFACE
Our typeface choices, Palatino Linotype and Helvetica Neue, are integral to Purity’s visual identity. Palatino Linotype brings a sense of timeless elegance, while Helvetica Neue offers modern clarity and simplicity. Together, they balance luxury with readability, ensuring our brand communications are both refined and accessible.
A Blend of Elegance and Modernity
H E A D L I N E S A N D D I S P L A Y T E X T
Palatino Linotype Bold
Used for headlines and display text on larger formats to enhance their impact.
H E A D L I N E S A N D D I S P L A Y T E X T
Palatino Linotype Regular
Alternative for headlines and display texts. Can be combined with Palatino Linotype Bold Italic to emphasize specific words or phrases, drawing attention within headlines.
E M P H A S I Z E C E R T A I N W O R D S O R S E N T E N C E S I N H E A D L I N E S
Palatino Linotype Bold Italic
For adding emphasis to particular words or sentences in headline
S U B H E A D I N G
Palatino Linotype Italic
Used for sub heading. Can be used for headlines, for example online, to give them a distinctive appearance while creating a softer, more personal tone that makes the text feel less formal and more inviting.
B O D Y A N D S M A L L E R T E X T
Helvetica Neue Regular
For general body text and smaller text, ensuring readability.
E M P H A S I Z E C E R T A I N W O R D S O R S E N T E N C E S I N T H E B O D Y T E X T
Helvetica Neue Bold
Used to emphasize specific words or sentences in the body. Combines well with Helvetica Neue Regular to create attention in body copy.
H E A D L I N E P E R S O N A L Q U O T E S
Helvetica Neue Bold Italic
Applied to headline text in personal quotes.
B O D Y P E R S O N A L Q U O T E S
Helvetica Neue Italic
Used for body text within personal quotes.
EXAMPLES
Ensuring Consistency and Excellence.
It is essential to follow Purity’s brand guidelines to maintain a consistent and cohesive visual identity across all platforms. Proper use of our typography, colors, and logos ensures that every interaction with the Purity brand reflects our commitment to luxury, craftsmanship, and quality. Consistency strengthens brand recognition and reinforces trust with our audience.
HEADLINE
HEADLINE AND SUBHEADING
ALTERNATIVE HEADLINE
HEADLINE, SUBHEADING AND BODY
SIGNATURES
A Seal of Expertise and Craftsmanship
The signatures of Master Blender Mathias Tonnesson and Master Distiller Stefan Magnusson are more than just autographs — they are the ultimate seal of craftsmanship, expertise, and dedication. Each signature represents decades of passion and mastery, ensuring that every bottle of Purity Vodka, Gin, and Citron meets the highest standards of excellence. These signatures are a testament to the meticulous care that goes into every drop, symbolizing the personal touch that defines the Purity brand. Prominently featured on our products, they serve as a mark of trust, authenticity, and an unwavering commitment to producing spirits of unparalleled smoothness and quality.
THE PROFILE PICTURE CAN BE IN COLOR OR BALCK AND WHITE.
EXAMPLE OF PERSONAL QUOTE INCLUDING SIGNATURE
Our logo package comes with both our logos in EPS, PNG and SVG format. Use EPS format for vectored scaling e.g. print and SVG for digital interfaces.