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More distillations. More smoothness.
Awards don’t lie!

As Master Blender at Purity, my mission is simple: to craft the smoothest, highest-quality vodka and Gin without the luxury price tag. Everyone deserves the best, which is why Purity delivers award-winning vodka and gin that redefine affordable luxury.

Crafted from the finest organic ingredients Purity’s spirits undergo up to 51 rounds of copper surface distillation. This meticulous process enhances character, purity, and an ultra-smooth finish that outshines the competition.

The result? A world-class, award-winning spirit that’s better for you, better for the planet, and designed to elevate every sip—without the premium markup. With over 239 international awards and titles like the highest-rated vodka in the U.S. and the world’s best gin, Purity proves that exceptional quality doesn’t have to come at an extravagant price.Because true indulgence should be accessible to all. Why? Because you’re wort it!

Mathias Tönnesson
Master Blender

Discover our award-winning Vodka & Gin, all elevated with Copper surface distillation for true smoothness.

CONNOISSEUR 51 RESERVE ORGANIC VODKA

The highest rated unflavored vodka by Wine Enthusiast Magazine since 2017

Signature Cocktail: Martini

SIGNATURE 34 EDITION ORGANIC VODKA

A perfectly balanced and smooth vodka

Signature Cocktail: Espresso Martini

NORDIC LONDON DRY 34 ORGANIC GIN

A Smooth twist on a timeless Classic!

Signature Cocktail: Gin & Tonic

PURITY CITRON ORGANIC VODKA

Lemon up your next Cocktail with a burst of Amalfi Sunshine.

“A gin is a juniper flavored vodka. It’s therefore very important that it is based on an ultra smooth vodka and organic botanicals.”

NAVY STRENGTH 34 ORGANIC GIN

Recognized as the best tasting gin in the world due to its smoothness and explosive flavor.

OLD TOM 34 ORGANIC GIN

A smooth delight with bold Flavors.

MEDITERRANEAN CITRUS 34 VODKA

A burst of sunshine in every sip!

ESTATE 17 RESERVE ORGANIC VODKA

The perfect partner for making unforgettable cocktails

  • A Floral Symphony with a Nordic Spirit

    The Purity Rose Bloom is a visually captivating cocktail, combining the herbaceous depth of Purity Old Tom Gin with a hint of rose and bright citrus notes. Its soft rose hue and floral garnish make this cocktail an elegant addition to any occasion, with a taste as refined as it looks.

    Make it

  • Double the Spirits, Twice the Depth.

    The Double Spirit Old Fashioned is a daring blend of vodka and whiskey, crafting a modern twist on a classic. The vodka’s smoothness balances the whiskey’s bold notes, creating a layered profile that surprises with every sip — a drink with twice the character, perfect for those who crave the unexpected.

    Make it

  • Smooth, Bold, and Unmistakably Pure

    Purity Nordic Gold brings together the rich character of Purity Connoisseur 51 Reserve with a touch of dry vermouth, creating a golden-hued masterpiece that’s as luxurious as it is smooth.

    Make it

  • Smooth, Velvety, with a Hint of Berry

    Purity Northern Velvet combines the botanical smoothness of Purity Old Tom Gin with a touch of homemade raspberry syrup. This frothy, berry-kissed cocktail is light yet satisfying, offering a unique, silky texture with every sip.

    Make It

How do you take your Vodka and Gin?

Smoothly